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The effort featured a forensic creative person sketching portraits of women founded on their own descriptions of themselves, as advantageously as descriptions from others. The results were shocking, with the sketches founded on others' descriptions consistently to a greater extent flattering and exact than those based on the women's self-descriptions. This knock-down substance more or less self-sensing and stunner standards resonated with consumers, fashioning it unitary of Dove's nigh successful campaigns to see.

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